IT'S SO NICE TO MEET YOU

When I'm not trying to keep up with my kids and the speed of family of life, or eating burritos, I'm developing unique brands and taking them to the next level (or four).

.

STELLA & DOT

A CASE STUDY IN HOW FASHION EMBRACES COMMUNITY

#SDFORALL

Stella & Dot has an incredible mission: to give every woman the means to style their own life. Creating stories and experiences that express that has been my supreme focus.

THE POP UP

A celebration of the history, vision and design for the brand IRL. This was a true love letter to the the S&D audience - a place they could be proud of, to call home for a bit, and invite their communities to enjoy. And, of course, it showcased the product beautifully in it’s natural habitat.

MAKE ART THINK BUSINESS

A strong campaign is only as good as it’s business plan. The Lady Boss fuses strategic psychographic work in partnership with merchandising, design and marketing to expresses female empowerment and confidence like.a.boss.

FABKIDS

FROM START UP TO BIG BUSINESS, KIDS ARE COOL

I was hired as the 6th employee at FabKids to develop creative content and marketing strategies which drive the brands vision and story. I took this brand from start up to a real thriving business. I worked with slim teams (sometimes just me!) as well as fully robust teams. I've done it all here. From branding voice and tone and aesthetic, to UX, to running all photoshoots, creating tv commercials, creating video content, leading social media, and developing wonderful talent (sooooo...pretty much all things visual), no customer touchpoint was left...well...untouched.  

ETTA + BILLIE

NO WEIRD STUFF

Etta+Billie stays true to her vision, always. Bringing all natural, great smelling beauty products to the the home. Her identity was designed to convey a classic, old school way while paired with packaging that always showcased the ingredients in the most honest way. This packaging system has allowed her to grow, develop and be showcased in a range of stores around the globe.

SHUTTERFLY

THE COMPANY THAT PERSONALIZES EVERYTHING

Shutterfly was a journey. When I first started, I designed out the first set of cards. By the time I left I had lead the mission to re-brand and create a design system that worked within a variety of creative disciplines, but most importantly, created deeper meaning and creation in the customer's life.

WORLD TOUR

SOMETIMES YOU NEED TO TAKE THE RISK

Loving what you do, then having kids, then going to work again can get overwhelming. In 2016 my husband and I decided to take a risk and take our kids around the world for 6 months. My son Charlie was 5 and my daughter Lucy was 2. Everyone thought we were nuts. But we were propelled by the crazy idea. I am overwhelmed with love and thankfulness for this wonderful and challenging time. And will forever believe in the power of leaping into the unknown. My family is the world to me, and this time was just the most special.

NOT DONE WITH ME YET?

(skip to 19:00 to hear me start talking ;)